Which of the following strategies can help minimize the impact of a crisis?

Proactive communication is critical in crisis management as it helps to establish transparency and build trust with stakeholders, including employees, customers, and the public. By communicating promptly and clearly, an organization can control the narrative surrounding the crisis, reduce misinformation, and reassure stakeholders about the steps being taken to address the situation. This strategy can dramatically minimize panic and uncertainty, which often accompany crises, allowing for a more measured and effective response.

Incorporating proactive communication means regularly updating all parties involved, clarifying the impact of the crisis, and outlining the measures being implemented to mitigate its effects. This proactive stance can lead to greater stakeholder confidence and support during the resolution of the crisis, ultimately minimizing its overall impact on the organization.