What is the main objective of a business continuity plan?

The primary objective of a business continuity plan is to ensure that critical business functions continue without interruption during and after a crisis. This involves identifying essential services and operations that are vital to the organization’s survival and success, as well as implementing strategies to protect those functions in the face of disruptions, whether they be natural disasters, technological failures, or other crises.

A well-developed business continuity plan lays out procedures for responding to emergencies, minimizing downtime, and facilitating a swift recovery. This is crucial because, in the event of a crisis, organizations need a clear roadmap to follow that enables them to maintain operational integrity and support their employees, customers, and stakeholders effectively.

The other options do not capture the essence of a business continuity plan. Decreasing employee conflicts is more focused on workplace culture and human resources rather than continuity planning. Developing new marketing strategies pertains to business growth and market engagement rather than ensuring operations during emergencies. Maintaining regular operational hours, while important, does not address the broader requirements for resilience and recovery in the face of unexpected challenges.